Newsletter
Finding the AHA moment for your product
Learn the steps to identify the AHA moment, & how you can leverage it for product growth
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Lifecycle of a problem statement: Defining a good one, & the approach to solve it
Successfully leveraging analytics in product development hinges on effectively formulating problem statements and devising strategic approaches to tackle them.
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Three Levers to Optimize Product Experience for End Users
Creating a great product isn't just about innovative features; it's also about ensuring a seamless user experience.
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Overview of the Insights report
Mixpanel's Insights tab is a powerful tool for visualizing trends over time, distributions, frequency per user, etc.
Newsletter
Developer’s guide to implementing Mixpanel (client-side)
Navigating Mixpanel implementation can be scary, especially when digging through extensive documentation and deciding what and how to track.
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Data tracking: Comparing Client vs Server vs Hybrid
Your approach to tracking product data should be based upon your desired outcome, from the tool.
Newsletter
How to create an analytics strategy for your product?
There are multiple frameworks that you can use to create an analytics strategy. I love the AAARRR one.
Newsletter
Creating an Event tracking plan for your product
An Event tracking plan is a structured document that lists down all the user interactions that need to be tracked, along with the data to be sent with each interaction.
Newsletter
Getting start with Mixpanel: The basics
If you’re absolutely clueless on starting out with Mixpanel, look no further. I’m going to break it down into simple steps for you.
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What are events & properties in Mixpanel?
In Mixpanel, data about how users interact with your product is captured through events and properties.
Newsletter
Mixpanel setup → The right way
Here's the best way to setup Mixpanel to gain insights about user behavior.