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From my experience, most early-stage startups don’t create a tracking plan before setting up analytics. And even when they do, it’s usually a bad one. I get it—startups move fast. A tracking plan feels like an extra step. So, you skip it, send data directly to your
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Introduction Welcome to Week 4 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies,
![[Week 3] Learning Mixpanel: Introduction to Lexicon](/content/images/size/w600/2026/02/fd1f10b1-7cfd-4f00-9c5e-e22f83434888_1408x698.png)
Newsletter
Introduction Welcome to Week 3 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies,
![[Week 2] Learning Mixpanel: Mixpanel Basics](/content/images/size/w600/2026/02/91bdfc40-3f92-43f7-af9d-6748698bad70_977x370.png)
Newsletter
Introduction Welcome to Week 2 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies,
![[Week 1] Learning Mixpanel: Introduction to Mixpanel](/content/images/size/w600/2026/02/7b578874-0102-4522-9abb-62f0bfd80c66_694x324.png)
Newsletter
Introduction Welcome to Week 1 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies,
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Let’s be honest: many people use Google Analytics (GA) simply because it’s free. If GA wasn’t free, how many would actually choose it over other options? When I speak with founders, I often hear these reasons for sticking with GA: 1. It’s easy to implement 2.
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In my conversation with founders, I’ve noticed 9 out of 10 are fascinated by vanity metrics.
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In my conversation with founders, I’ve noticed 9 out of 10 are fascinated by vanity metrics.
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In today’s world, making data- driven decisions is seen as the new norm. As much as I love the norm, I hate how most Founders get this wrong.
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Sitting with a problem statement for your product and getting no answers? We've all been there. It's frustrating because the data is not telling you anything. And, I’ve encountered this issue every time I’m working on a complex problem. And to be honest with
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In majority organizations, analytics functions primarily as a support, reacting to the needs of other teams such as product development or customer support.
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Learn the steps to identify the AHA moment, & how you can leverage it for product growth