Introduction

Welcome to Week 1 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel.

Curious about my work? Check out my website for case studies, testimonials, and more details about what I do.

Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes?

Pravix makes it simple to detect these issues and keep your data clean.

Today, I’m going to introduce you to Mixpanel.

Let’s get into it

Introduction to Mixpanel

If your preferred consumption is audio visual - access the video on Youtube.

Mixpanel is a product analytics tool that helps you understand how users interact with your website or app.

It provides deep insights into user behavior, enabling you to make data-driven decisions to improve and grow your product.

Mixpanel is useful if you want to answer questions like:

• How many users signed up, and which marketing channel brought them in?
• Where are my users dropping off during the checkout process?
• Do users who perform a specific action more often have better retention compared to others?

What is Product Analytics, & how is it different from business/ data analytics?

How is Mixpanel different from tools like Heap, fullstory, etc.?

Mixpanel learning course

Every week, I’m going to talk about one topic from Mixpanel. If you’d like to access everything at once, take a look at my course on Mixpanel.

The course is a comprehensive deep dive into Mixpanel, covering each feature with relevant, practical examples.

By the end of the course, you'll become a Mixpanel expert—equipped with the knowledge and confidence to navigate and use the platform like a pro.

Having worked with 60+ startups, I’ve structured this course to focus on what actually gets used in Mixpanel and how.

Each chapter includes a video tutorial and a written document (with visuals) so you can choose the learning format that suits you best—video, text, or both!