Introduction

Welcome to Week 21 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 60+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel.

Curious about my work? Check out my website for case studies, testimonials, and more details about what I do.

Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes?

Pravix makes it simple to detect these issues and keep your data clean.

Today, I’m going to talk about how to use group analytics in Mixpanel.

Let’s get into it

If your preferred consumption is audio visual - access the

Mixpanel typically tracks data at the user level, but for certain businesses, like B2B SaaS, this isn’t enough. You may want to treat an entire company as a single “user” and also analyze individual users within that company.

Group Analytics allows you to customize this, grouping data by company or another relevant entity. This enables you to perform analysis not just at the user level but also at the group (company) level.

Group Analytics is available as an add-on feature for Growth and Enterprise plans.

You can find more details on how to set up Group Analytics in Mixpanel’s documentation.