Introduction

Welcome to Week 4 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 50+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel.

Curious about my work? Check out my website for case studies, testimonials, and more details about what I do.

Today, I’m going to talk about cohorts in Mixpanel.

Let’s get into it

Cohorts

If your preferred consumption is audio visual - access the video on Youtube.

Cohorts allow you to define groups of users based on their behavior or personas in your product. Here are some examples of simple cohorts:

• Users who completed a purchase in the last 7 days.
• Users who completed a purchase in the last 14 days, but not in the last 7 days.
• Users who made more than 2 purchases in the last 7 days.
• Users who made a purchase in the last 7 days with a subtotal greater than 500.
• Users who completed a purchase in the last 7 days but didnʼt sign up in the last 60 days.
• Users from the US who completed a purchase in the last 7 days.
• Users who completed a purchase or viewed at least 5 products in the last 7 days.

Note: When you use a cohort to filter or break down data in a report, it only considers users currently in the cohort. It does not backdate the cohort.

For example, if you filter for sign-ups from users who completed a purchase in the last 7 days, it will show data for users currently in the cohort.

Mixpanel learning course

Every week, I’m going to talk about one topic from Mixpanel. If you’d like to access everything at once, take a look at my course on Mixpanel.

The course is a comprehensive deep dive into Mixpanel, covering each feature with relevant, practical examples.

By the end of the course, you'll become a Mixpanel expert—equipped with the knowledge and confidence to navigate and use the platform like a pro.

Having worked with 60+ startups, I’ve structured this course to focus on what actually gets used in Mixpanel and how.

Each chapter includes a video tutorial and a written document (with visuals) so you can choose the learning format that suits you best—video, text, or both!