Why It's Time to Switch from GA to Mixpanel

Let’s be honest: many people use Google Analytics (GA) simply because it’s free. If GA wasn’t free, how many would actually choose it over other options?

When I speak with founders, I often hear these reasons for sticking with GA:

1. It’s easy to implement
2. It doesn’t cost anything
3. It’s tailored for marketing analytics, while tools like Mixpanel aren’t

In reality, Mixpanel is just as easy to set up as GA. It also offers a generous free tier and a startup plan. And contrary to popular belief, Mixpanel can be a powerful tool for marketing analytics—often outperforming GA.

If you’re convinced GA is the best tool out there, let me challenge that thought. Here’s why Mixpanel stands out:

1. Custom Reports Made Simple: Creating custom reports in GA can be a daunting task, often requiring expert knowledge. Mixpanel makes this process straightforward and user-friendly.
2. Deep User Insights: GA falls short when it comes to digging into individual user behavior for debugging or deeper analysis. Mixpanel, on the other hand, makes it easy to explore specific user interactions.
3. Beyond Basic Reports: While GA offers a few standard, templated reports, it lacks depth. Mixpanel allows you to create detailed user cohorts based on behavior and compare different user segments.
4. User-Friendly Navigation: Even with my four years of experience in analytics, I find navigating GA to be challenging and sometimes frustrating. Mixpanel's interface is much more intuitive and user-friendly.

If these points don’t make you reconsider your reliance on GA, maybe nothing will.

But if you’re serious about being data-driven and extracting real insights from your data, it’s time to look beyond GA.

Hope this was helpful. If you’re looking for any help with Mixpanel or product analytics, feel free to reach out using any of the below methods.

LinkedIn | Email - anshdoesanalytics@gmail.com | Book a slot on my calendar