Analytics guides, tools and templates
Analytics guides, tools, and templates
The Analytics Playbook
28 chapters for founders and PMs on what to track, how to check the data is right, and how to turn the numbers into decisions.
View resourceClient vs proxy vs server-side tracking
Where to fire each event and why it matters for your data. A short, visual guide to the three places tracking can live.
View resourceHow to improve your app’s retention
A six-step diagnostic for finding what actually drives your D30 retention - and what to do about it. Walked through with sample data.
View resourceMixpanel setup
A straightforward guide to implementing Mixpanel with clean events, clear definitions, and reliable data.
View resourcePostHog setup
A step-by-step guide to avoid common tracking issues and get consistent, usable data in PostHog.
View resourceAmplitude setup
A clear approach to implementing Amplitude so teams can trust their metrics and analysis.
View resourceLearning Mixpanel
A hands-on course covering Mixpanel features with real examples. From basic usage to confident, day-to-day analysis.
View resourceDatalyze
Videos on analytics concepts, Mixpanel walkthroughs, and practical problem-solving.
View resourcePravix
Monitor Mixpanel data quality in real time and catch tracking issues before they affect reports.
View resourceDatalyzeInsights
Turn product videos into tracking plans and analytics strategies using AI.
View resourceFree tools we built
Mixpanel Event Exporter
Export raw Mixpanel event data to a clean CSV with a free Jupyter notebook. Handles the Export API, pagination, and large date ranges - and runs locally.
Try the toolMixpanel Users Exporter
Export every Mixpanel user profile to a clean CSV with a free Jupyter notebook. Walks the Engage API, flattens properties, runs locally.
Try the toolEvent Tracking Plan Generator
A Claude skill that walks your live product and generates a ready-to-implement event tracking plan as a CSV.
Get the skillAnalytics Strategy Creator
A Claude skill that turns a fuzzy product question into a tight, decision-driven analytics strategy.
Get the skillAnalytics Maturity Grader
Discover where your analytics stack stands and what to fix first.
Grade my analyticsA/B Test Calculator
Check if your A/B test result is real, and get a clear verdict on what to do next.
Check my testThe Datalyze blog
80+ posts on tracking, attribution, retention and the D2C data stack.
Read the blogWant a custom tool?
Tell us about your analytics workflow and we'll build a custom tool tailored to your team.