Analytics case studies

Improving sign up rate (30% → 61%) & unifying data.

Improving Activation (+8%) & Retention (6%).

Improving PSR (+7%), reducing Cost (12%) and outage (93%).

Improving retention (+4%).

Improving Day 0 Activation (+5%).

Reduced SMS cost (-12%) with no decline in engagement.

Increased Activation (+22%), and time spent on app (+2 mins).

Increased activation (7% → 19%) and onboarding completion (28% → 80%).

Improved Week 2 retention (+15%), engagement (+30%), and implementation of new tracking.

Reduced email cost (-30%) and increased engagement (+1%).

Helped regain trust in data.

Helped clean up complex data structure into a simple accurate setup.

Helped create a call score using AI.

Setup the entire Data Analytics Infra, & unified user journey.

Improved paid conversion rate (2x).

Helped get more visibility into marketing, and improving CAC, spend efficiency.

Fixed attribution, modelled the warehouse in dbt, and scored account health.