Learning Mixpanel

What Mixpanel is, the product questions it can answer, how product analytics differs from business analytics, and how it compares to Heap and FullStory.

How Mixpanel defines a session, when Session Start and Session End fire, the three ways to change session timing, and the session properties you get.

Lexicon is Mixpanel's dictionary of every event and property you track. What you can do with it and how it keeps your tracking consistent.

What cohorts are in Mixpanel, seven example cohorts built from purchases and user traits, and why a cohort filter only counts users in it today.

How user profiles work in Mixpanel: filtering users in the Users tab, creating and updating profiles, importing from CSV, and deleting properties.

Client-side, server-side or hybrid tracking for Mixpanel: what each loses, which to choose, and how to set up a proxy for client-side tracking.

How to build an event tracking plan for Mixpanel: what it includes, how to write a good one, best practices, and a sample plan for a real product.

Set up Mixpanel from scratch: find your token, install the SDK, identify users, pick Simplified or Original ID Merge, and send events and properties.

How to confirm Mixpanel events arrive correctly: trigger events, then check event names, property values, duplicates, and profile properties.

Build a Mixpanel analytics strategy in three steps: break the product into parts, pick metrics that drive decisions, and stop before it sprawls.

A full guide to the Mixpanel Insights report: date and compare options, chart types, event metrics, frequency per user, aggregates and formulas.

How to build funnels in Mixpanel: conversion windows, any order steps, exclusions, holding a property constant, and each conversion rate measure.

How Mixpanel's retention report works: retention criteria, how the weighted average is calculated, day and calendar grouping, and which chart to read.

Use the Mixpanel frequency report to see how often users repeat an action: grouping by hour, day or month, cumulative vs non-cumulative, charts.

How to use Flows in Mixpanel to see the paths users take before and after an event: user flows, top paths, hiding events and breakdown by conversion.

How Mixpanel dashboards work: combining reports with text and images, filters that override report filters, and Slack or email subscriptions.

How to add annotations to Mixpanel charts to explain a spike or change on a given date, and which line and column chart types support them.

Create cohorts straight from Mixpanel Insights, Funnels and Retention reports, and learn which ones stay static and which update as users convert.

How to set up Mixpanel alerts on Insights and Funnels reports: anomaly detection, custom thresholds, how often to check, and email or Slack delivery.

How to bring ad data into Mixpanel for ROI and ROAS: match UTM property names, skip the distinct ID, send daily aggregates and use an insert ID.

What Group Analytics does in Mixpanel: analyse a whole company as one user as well as the people in it. Built for B2B SaaS, sold as a paid add-on.

How to use lookup tables in Mixpanel to add details like product name and price to a property such as product_id, and how to format the CSV.

How borrowed properties let you use a property from another event in Mixpanel, how to create one, and how the 30 day lookback picks the value.

How to create custom properties in Mixpanel with formulas, with examples like grouping paid channels and calculating age, plus every operator.

Load data from BigQuery, Snowflake, Databricks or Redshift into Mixpanel: events, user and group profiles, lookup tables, and each sync mode.

How attribution works in Mixpanel: the lookback window and each model, including first touch, last touch, linear, time decay, U shaped and J shaped.

How to customise buckets in Mixpanel breakdowns: even, varied or no buckets for numbers, and if else or contains rules to group string values.

The four computed properties in Mixpanel: frequency per user, aggregate property per user, duration in Insights, and time to convert in Funnels.