Mixpanel logoCertified Partner

Mixpanel consulting & implementation

Datalyze is a Mixpanel Certified Partner. We audit your setup, implement tracking, connect your other tools, and help your team get answers out of the data.

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CertifiedMixpanel Partner
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  • 01

    You're setting up Mixpanel for the first time

    You want to get it right from day one, but it isn't clear what to track, what to call it, or how to structure it.

  • 02

    You don't trust the numbers in Mixpanel

    Data is flowing in, but nobody on the team trusts it, and it doesn't match your other tools. We find out why, and fix it.

  • 03

    You're moving to Mixpanel

    You're migrating from GA4, Amplitude or PostHog, and you don't want to lose historical data, break user identity, or rebuild every report.

  • 04

    You have the data, but no answers

    Events are in Mixpanel, but decisions are still made on gut feel, because no one knows what to look at and how to uncover insights.

Mixpanel services

What we do in Mixpanel

Audit

We go through your Mixpanel setup and tell you what's working, what's broken, and what to fix first.

  • Every event and property, checked to see it fires at the right moment and described in Lexicon, so the team knows what each one means
  • User identity, so one person shows up as one user, on the right ID merge setting (Simplified or Original)
  • Gaps that are easy to miss, like an event that should fire from 10 places but only fires from 5
  • A prioritised list of what's working, what isn't, and how to fix each issue
01 - Audit
Mixpanel audit of the Events view in Data management: event volume, a 92% data quality score, top events by volume, and event properties checked for types, values and consistent naming

Setup, fix & implementation

We plan what to track, implement it and check every event before anyone uses data.

  • A tracking plan: which events, event properties, super properties and profile properties to track
  • Events implemented in your codebase, or work with your developers
  • Every event and property checked once it's live
  • Outstanding issues fixed, so the team can trust the numbers
02 - Setup
Mixpanel setup and fix: messy duplicate event names like user_signup, sign_up and userSignUp standardized into one naming convention, typed properties, and a production-ready mixpanel.track call

Connect your tools

We bring marketing, CRM and ad data into Mixpanel, so you can look at a user's unified journey.

  • Marketing, CRM and ad data brought into Mixpanel
  • Structured so it's easy to analyse alongside product events
  • Automations that send Mixpanel cohorts and events to your other tools for automations
03 - Connect
Mixpanel connected to a data warehouse, CRM, billing, product, marketing and other tools, so every source feeds one Mixpanel project

Insights & analysis

We dig into your data to show how users behave, where they drop off, and what to change.

  • Where people drop off, why, and what to do about it
  • Boards for each team, built on numbers they can trust
  • Experiments to run, and what the results mean
  • Models that flag users who are likely to churn
  • Data paired with session replays, so you know what happened and why
04 - Insights
Mixpanel product performance dashboard with a signup-to-purchase funnel, weekly retention, cohort analysis and key metrics like conversion rate and average revenue per user
Final step

Make Mixpanel the tool
your team trusts

Book a call
Questions

Mixpanel questions

How long does a Mixpanel implementation take?

About four weeks. Week 1 is the audit and tracking plan, weeks 2 and 3 are implementation and fixes, and the setup is live in week 4.

Do we need our own developers?

It's up to you. If you share access to your codebase, we can do the implementation ourselves. If not, we write the tracking plan, tell your developers exactly what to add, and check each event once it's live.

Can you fix our existing Mixpanel setup instead of starting over?

Yes. Most teams we work with already have Mixpanel. We audit what you have, fix what's broken, give every event a description in Lexicon and keep what works. Rebuilding from zero is rarely needed.

Can you move us to Mixpanel from GA4, Amplitude or PostHog?

Yes. We map your old events to a clean Mixpanel tracking plan, rebuild the reports your team uses, and import your past data where the old tool lets you export it.

Can Mixpanel work with our data warehouse?

Yes. Mixpanel can sync tables from BigQuery, Snowflake and Databricks, and export its own data back to your warehouse. We set up both directions, so product, revenue and marketing numbers match.

Is Mixpanel free?

Mixpanel has a free plan up to 1 million events a month, and paid plans charge by event volume. We keep the tracking plan lean, so your Mixpanel bill stays predictable as you grow.

Can our team learn Mixpanel ourselves?

Yes. Learning Mixpanel is our free 28-week course, one feature a week, from events and properties to funnels, retention and attribution. Teams that would rather have it set up and running in four weeks hire us.

Do you only set up Mixpanel, or also help us use it?

Both. Setup is the first part. After that we look at why users churn or don't convert, run experiments to fix it, and go through the results with your team every week.

Is Datalyze an official Mixpanel partner?

Yes, Datalyze is a Mixpanel Certified Partner. We're also a PostHog Implementation Specialist, and we work across Amplitude, BigQuery, Snowflake, dbt and Segment.

Do we own what you build?

Yes. The tracking plan, reports and documentation all live in your own tools, so your team keeps everything after we're done.