How mature is your analytics setup?
Most startups are flying blind on bad data. Find out where you actually stand - in 2 minutes.
What you'll get
- Score across 5 key analytics dimensions
- Get a letter grade with personalized recommendations
- Download a shareable scorecard image
- No setup required - runs in your browser
Built by a team that's audited analytics at 150+ startups
Grade my analytics
Enter your email to start the quiz - takes less than 2 minutes.
What analytics maturity actually measures
"Analytics maturity" is how reliably your team can turn product and revenue data into decisions you trust. Most early startups have analytics that look fine on the surface - a few dashboards, an events pipeline - but quietly leak trust: events fire inconsistently, definitions drift between teams, and nobody is quite sure whether the numbers in the board deck are right. When that happens, every "data-driven" decision is built on sand.
This grader scores you across the five dimensions we assess in every client audit. You answer a short set of questions and get a letter grade per dimension, an overall score, and a prioritized list of what to fix first - the same starting point we use when we're hired to clean up a stack.
| Dimension | What it measures | What a low score looks like |
|---|---|---|
| Tracking infrastructure | Whether events are captured correctly and completely in the first place | Events named three different ways, revenue firing client-side, nobody sure when tracking last worked |
| Data governance | Whether anyone owns definitions, and anything stops them drifting | New events added ad hoc, no tracking plan, no review before shipping |
| Metric definitions | Whether a metric means the same thing in two rooms | Marketing's “signup” and product's “signup” disagree, and both are technically right |
| Team data literacy | Whether non-analysts can answer their own questions | Every question routes through one person, and that person is a bottleneck |
| Decision-making culture | Whether anything actually changes because of the data | Accurate dashboards nobody opens; decisions made in the room and justified afterwards |
How long does it take?
About two minutes. It's a short questionnaire, not a data integration - nothing connects to your tools.
Who is it for?
Founders, product leaders, and growth or data teams who want an honest read on where their analytics stands before investing in fixing it.
What is analytics maturity?
How reliably a company can go from a question, to a number it trusts, to a decision it actually makes. Not how many tools or dashboards you have.
Do I have to give my email?
Yes - the quiz asks for your email so we can send you the scorecard. Nothing connects to your analytics tools, and no product data is collected: the questions are self-reported.