Every startup I've worked with has analytics debt. Every single one. Not because they're bad at data. Because they were busy doing the thing that matters more early on. Building a product people want. But here's what happens. You raise your Series A. You
The short version Here's the thing nobody tells you when you're about to scale spend. Every channel you're about to pour money into gives you data you can't fully trust. Quick commerce hands you almost nothing about who your customer is. Meta
Duolingo has 19 million daily active users. Foursquare, once held up as the gold standard of gamified apps with 50 million users at peak, quietly retired its own badges and points system before splitting into two separate apps. Both used streaks, badges, leaderboards but only one survived its own mechanics.
I have a complicated relationship with PostHog. Always have. There are things about it that genuinely frustrate me. Things I've complained about more than once. And yet, every time a founder asks me "what analytics tool should I use?" - PostHog is almost always my answer. Strange,
About AnyIP AnyIP is a high-performance proxy and networking infrastructure provider used by developers, marketers, and automation teams to route traffic reliably across the globe. With multiple marketing channels driving acquisition, the team needed clarity on performance, spend efficiency, and the true ROI of their campaigns, but their analytics
About FRAI FRAI is an AI-driven product designed to help users clear interviews using the help of AI-interviewer for their live job interviews. As the product grew, the team needed clarity on user behaviour, conversion drivers, and the effectiveness of their experiments. Without a clear understanding of what
About TermPlus TermPlus is a digital financial services platform offering streamlined insurance and banking workflows for users across Australia. As the product scaled, the team needed clearer visibility into user behaviour, product performance, and marketing effectiveness. They were using PostHog, but the setup was incomplete, leaving them without reliable insights
About Answering Agent Answering Agent is an AI-powered calling platform that automates customer outreach, follow-ups, and support conversations. As an AI-first product, the quality of each call directly impacts customer satisfaction, product trust, and conversion outcomes. But without a clear way to evaluate call performance, the team
About Sol Sol is a powerful productivity and collaboration app designed for individuals to dive into meditation, exercises, find new friends and more. With a fast-moving product roadmap and weekly feature releases, maintaining clean and consistent analytics was becoming a challenge — especially as the team wanted a minimalist, property-
About Wellness Coach Wellness Coach is a B2B digital wellbeing platform that offers guided meditation, coaching sessions, habit programs, and enterprise wellness solutions. With millions of users engaging across mobile and web, having clean, reliable analytics is essential for understanding behaviour, improving retention, and optimizing product experiences. Challenge: Overtracking &
About Speedyloans Speedyloans is an online lending platform that provides fast, accessible loan advances to users across the US. With a high-volume user base and millions of outbound communication events, optimizing engagement workflows and improving conversion targeting are crucial for revenue and operational efficiency. Challenge 1: Millions of Emails,
About zeroone zeroone is a blockchain-powered social app where users upload, mint, and collect digital artwork. Designed for both creators and collectors, zeroone blends social engagement with crypto-native mechanics, making early activation and repeat usage critical for long-term retention and network growth. Challenge 1: Low Artwork Upload