Product analytics services: setup & implementation
Datalyze sets up product analytics in Mixpanel, Amplitude or PostHog from scratch. We write the tracking plan, add the events to your code, check every one before it goes live, and hand over the dashboards and first insights your team will use.
Clean from the first event
What a setup includes
- 01Plan
Create the tracking plan
Every event, property and user trait written down before any code, named consistently.
- 02Build
Add events to your codebase
We add the tracking to your web and app code ourselves, or hand your developers a clear spec and review their pull requests.
- 03Validate
Audit everything before it goes live
We test every event and property on web and app against the plan: that it fires, fires once, at the right moment, with the right values.
- 04Strategy
Build the analytics strategy
The metrics that matter for your business, how each one is defined, and which decisions they feed.
- 05Dashboards
An initial set of dashboards
We follow the AAARRR (pirate funnel) for the first set of dashboards.
- 06Insights
Insights to start with
We go through the dashboards with you and point out the first things worth acting on: where users drop off, and what the ones who stay do differently.
You get tracking you can trust from day one, the dashboards to read, and a first list of things to act on.
What teams say after working with us
Setups we've built
TermPlus had a half-finished setup and data spread across separate systems. We wrote the tracking plan, verified every event, brought the other data in under one user identity, and built the dashboards the team runs on.
Read the case studyCopyfy couldn't explain its sign-ups, and its tools disagreed with each other. We rebuilt the tracking in Mixpanel and unified the sources, and sign-up rate went from 30% to 61%.
Read the case studyThese are real results from teams like yours.
Book a callAnalytics setup questions
How long does an analytics setup take?
About 30 days from tracking plan to first insights. Week 1 is the tracking plan, the next two weeks are implementation and checks, and dashboards and first insights come in the last week.
How much does an analytics setup cost?
A setup is a one-time project, with no retainer. The price depends on how many platforms you track and how many events your product needs, so we scope it on the first call.
Do we need our own developers?
No. With access to your codebase, we add the tracking ourselves. Without it, we hand your developers a clear spec and review their pull requests before anything goes live.
Which tool should we set up: Mixpanel, Amplitude or PostHog?
We set up all three and help you pick before we start. Mixpanel and Amplitude are strongest for product analytics reports; PostHog adds session replay, feature flags and experiments in one tool.
Do we own what you build?
Yes. The tracking plan, dashboards and documentation all live in your own tools, so your team keeps everything after we are done.