What should be in an event tracking plan?
Event tracking plans: the short answer
An event tracking plan lists every event you track and six things about each one: the trigger, the event name, its properties, the property type, example values and the data type. Good plans use a few events with rich properties, like one Product Viewed event with a category, instead of one event per variation.
Event tracking plans, in detail
A tracking plan should include six core components:
Event Trigger - describes when the event happens, like "When a user completes sign-up."
Event Name - the name of the event, such as "Sign_up completed."
Properties/Data - the data that goes with the event, like user email and sign-up method.
Property Type - defines if it's an event, super, or profile property.
Example Values - provides examples to guide implementation, like ansh@gmail.com for email.
Data Type - indicates what type of data it is, like strings for email.
Beyond these structural elements, the best tracking plans are rich with properties rather than creating separate events for similar actions. For example, instead of creating separate events for "Viewed Shoes," "Viewed Bags," and "Viewed Shirts," use one "Product Viewed" event with a category property. This keeps your plan clean and queryable.
Event tracking plans: where this answer comes from
Event tracking plans: further reading
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