What to measure
Picking a north star you can explain, building the metric tree under it, and deciding who owns analytics at your stage.
- 06North star metric, metric tree and counter metricsPick one north star metric that matches what the business is trying to do right now. Break it into a metric tree so you can see which branch moved. Then watch a counter metric next to it, so a short-term bump does not read as a win.5 min read
- 07Analytics strategy: choosing metrics that are actionableA metric belongs in your analytics strategy only when it can change a decision. On its own, a metric usually tells you nothing. Set it next to two or three others, like sign-ups by channel or by country, and write down for each one what it counts and the question it helps you answer.6 min read