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Case Studies (page 2)
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GameTree: Improving Day 0 Activation (+5%)
In short: GameTree's Day 0 activation was low. We localised the first-use experience and debugged the errors breaking the early flow. Day 0 activation improved 5%. About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on shared interests. The product relies heavily on early user engagement, especially on Day 0, to create strong matches and foster long-term retention. This makes a smooth onboarding and
· 2 min readSama: Improving retention (+4%)
In short: Users weren't returning to Sama.io after their coaching sessions. We found what separated the ones who did and acted on it. Retention improved 4%. About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-1 coaching. Companies use Sama.io to help employees grow through structured coaching sessions, guided frameworks, and ongoing progress tracking. Long-term retention is critical for their business model, as ongoing
· 1 min readCRED: Improving PSR (+7%), reducing Cost (12%) and outage (93%)
In short: CRED's payment routing was leaking money on both success rate and cost, with no fast way to spot provider outages. We built a linear-programming routing engine plus a real-time outage-detection model. Payment success rate up 7%, cost down 12%, provider outages down 93% month over month. About CRED CRED is one of India’s leading FinTech platforms, offering credit card bill payments, rewards, and financial services to over 16 million members. With high transaction volumes and complex
· 3 min readForiio: Improving Activation (+8%) & Retention (6%)
In short: Foriio had both an activation and a retention problem. We added behaviour-driven email nudges and simplified the "Add Work" flow. Activation improved 8% and retention 6%. About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work beautifully. It enables users to build clean, professional portfolios, gain visibility, and attract clients or job opportunities. With thousands of creatives using the
· 3 min readCopyfy: Sign-up rate from 30% to 61% & unified data
In short: Copyfy had no reliable analytics and little insight into user behaviour. We designed a clean Mixpanel tracking setup and worked with their team to implement it. Sign-up rate improved 31%, on top of a unified view of their data. About Copyfy Copyfy is an AI-powered platform that helps users find a winning product and generate Shopify landing pages, product descriptions and digital assets in minutes. The product is designed for creators, founders, and small businesses that want to bui
· 3 min read