Topic

Conversion tracking

Guides on sending conversions to Google Ads and Meta: browser tags, enhanced conversions, the Conversions API, server-side GTM and CRM uploads.

Diagram of one online sale reaching Meta and Google Ads by three routes: the browser tag, your server, and your CRM.
Conversion tracking

How to Send Conversions to Google Ads and Meta (2026)

Browser tags miss conversions. Keep the tag, add customer-data matching, add server-side sending, and give both the same event ID so nothing counts twice.

· 27 min read

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