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Case Studies
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Buildern: Attribution, data models & account health scoring
Buildern had growth it couldn't explain. Datalyze rebuilt attribution and product tracking in PostHog, modelled their BigQuery data with dbt, and added a company-level health score, so the team can see which channels convert, what activation means, and which accounts are drifting toward churn.
· 5 min readAnyIP: Helped get more visibility into marketing, and improving CAC, spend efficiency
In short: AnyIP didn't own its analytics and had little visibility into marketing performance. We cleaned and structured the raw data and built structured reporting on top. They gained visibility into marketing, improved CAC and spend efficiency. About AnyIP AnyIP is a high-performance proxy and networking infrastructure provider used by developers, marketers, and automation teams to route traffic reliably across the globe. With multiple marketing channels driving acquisition, the team needed
· 1 min readFRAI: Improved paid conversion rate (2x)
In short: FRAI had no clarity on which user segments converted or why others dropped off. We ran deep behavioural analysis, turned it into product recommendations, and designed the A/B tests. Paid conversion rate doubled, and they kept a repeatable experimentation process. About FRAI FRAI is an AI-driven product designed to help users clear interviews using the help of AI-interviewer for their live job interviews. As the product grew, the team needed clarity on user behaviour, conversion driv
· 1 min readTermplus: Setup the entire Data Analytics Infra, & unified user journey
In short: TermPlus had no clear analytics setup and fragmented data across the product. We ran a deep audit, wrote the tracking plan, and worked with their dev team to implement it. They ended up with a full analytics infrastructure and a unified user journey. About TermPlus TermPlus is a digital financial services platform offering streamlined insurance and banking workflows for users across Australia. As the product scaled, the team needed clearer visibility into user behaviour, product per
· 2 min readAnswering Agent: Helped create a call score using AI
In short: Answering Agent had no visibility into the quality of its AI calls. We studied the product and industry benchmarks, defined a full event set, and built an AI-generated call score. They could finally measure call quality directly. About Answering Agent Answering Agent is an AI-powered calling platform that automates customer outreach, follow-ups, and support conversations. As an AI-first product, the quality of each call directly impacts customer satisfaction, product trust, and conv
· 2 min readSol: Helped clean up complex data structure into a simple accurate setup
In short: Sol is a complex product that had ended up with tracking to match. We defined core event categories instead of granular events and moved the complexity into properties. The result was a simple, accurate setup that scales. About Sol Sol is a powerful productivity and collaboration app designed for individuals to dive into meditation, exercises, find new friends and more. With a fast-moving product roadmap and weekly feature releases, maintaining clean and consistent analytics was bec
· 2 min readWellnessCoach: Helped regain trust in data
In short: Wellness Coach was overtracking, with an inconsistent event structure that made the data unusable. We audited the setup and rebuilt a clean, simple tracking structure. The team could trust their numbers again. About Wellness Coach Wellness Coach is a B2B digital wellbeing platform that offers guided meditation, coaching sessions, habit programs, and enterprise wellness solutions. With millions of users engaging across mobile and web, having clean, reliable analytics is essential for
· 1 min readSpeedyloans: Reduced cost (-30%) and increased engagement (+1%)
In short: Speedyloans was sending millions of emails, driving up cost and putting domain reputation at risk, with 100+ user attributes and no prioritisation. We segmented and modelled it properly. Cost down 30%, engagement up 1%. About Speedyloans Speedyloans is an online lending platform that provides fast, accessible loan advances to users across the US. With a high-volume user base and millions of outbound communication events, optimizing engagement workflows and improving conversion targe
· 2 min readzeroone: Improved Week 2 retention (+15%), engagement (+30%), and implementation of new tracking
In short: Few zeroone users completed an artwork upload after onboarding. We moved uploads into onboarding as an optional step and cut unnecessary friction. Week 2 retention rose 15% and engagement 30%, with new tracking shipped alongside. About zeroone zeroone is a blockchain-powered social app where users upload, mint, and collect digital artwork. Designed for both creators and collectors, zeroone blends social engagement with crypto-native mechanics, making early activation and repeat usag
· 4 min readVideoTap: Onboarding completion 28% to 80%, activation 7% to 19%
In short: Most VideoTap signups never reached the dashboard. We streamlined onboarding and improved how the product communicated its value. Onboarding completion went from 28% to 80%, and activation from 7% to 19%. About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands convert long-form videos into short-form clips, highlights, articles, and social-ready content in minutes. Because the product’s value is experienced only after use
· 2 min readStealth Startup: Increased Activation (+22%), and time spent on app (+2 mins)
In short: Users signed up but weren't getting far enough to see value. We increased the free plan usage limits so they could. Activation rose 22% and time spent in the app by 2 minutes. Challenge: Low Activation Due to Limited Early Value Although the product attracted new sign-ups, many users were not moving beyond initial onboarding. The activation rate was low, and user sessions were short, indicating that users did not experience enough value before being asked to upgrade. At a glance. C
· 1 min readPetcademy: Reduced SMS cost (-12%) with no decline in engagement
In short: Petcademy's SMS costs were high with little optimisation behind them. We removed the low-engagement messages and personalised the rest. SMS cost fell 12% with no decline in engagement. About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters, trainers, and pet parents to improve the overall wellbeing of animals. Their engagement strategy relies heavily on SMS campaigns, which deliver personalized training tips, reminders, and behav
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