I help startups set up analytics, understand user behaviour, and gain actionable insights to drive product growth
case-studies
In short: Most VideoTap signups never reached the dashboard. We streamlined onboarding and improved how the product communicated its value. Onboarding completion went from 28% to 80%, and activation from 7% to 19%. About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands
case-studies
In short: Users signed up but weren't getting far enough to see value. We increased the free plan usage limits so they could. Activation rose 22% and time spent in the app by 2 minutes. Challenge: Low Activation Due to Limited Early Value Although the product attracted new
case-studies
In short: Petcademy's SMS costs were high with little optimisation behind them. We removed the low-engagement messages and personalised the rest. SMS cost fell 12% with no decline in engagement. About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters,
case-studies
In short: GameTree's Day 0 activation was low. We localised the first-use experience and debugged the errors breaking the early flow. Day 0 activation improved 5%. About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on
case-studies
In short: Users weren't returning to Sama.io after their coaching sessions. We found what separated the ones who did and acted on it. Retention improved 4%. About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-
case-studies
In short: CRED's payment routing was leaking money on both success rate and cost, with no fast way to spot provider outages. We built a linear-programming routing engine plus a real-time outage-detection model. Payment success rate up 7%, cost down 12%, provider outages down 93%
case-studies
In short: Foriio had both an activation and a retention problem. We added behaviour-driven email nudges and simplified the "Add Work" flow. Activation improved 8% and retention 6%. About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work
case-studies
In short: Copyfy had no reliable analytics and little insight into user behaviour. We designed a clean Mixpanel tracking setup and worked with their team to implement it. Sign-up rate improved 31%, on top of a unified view of their data. About Copyfy Copyfy is an AI-powered platform
![[Week 28] Learning Mixpanel: Computed Properties](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/e73fb366-1c52-4f79-a28f-4a0b60d6998c_836x723.png)
Introduction Welcome to Week 28 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 27] Learning Mixpanel: Bucket Customisation Types](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/a81f7bcb-4886-4711-b1b8-af8c5fc6b1b8_463x476.png)
Introduction Welcome to Week 27 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 26] Learning Mixpanel: Mastering Attribution with Mixpanel](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/4e3a164c-bfb1-479f-9f09-2f8890eac413_885x787.png)
Introduction Welcome to Week 26 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,
![[Week 25] Learning Mixpanel: Warehouse Connectors](https://storage.ghost.io/c/45/2a/452a1712-ece1-4f4c-bf40-52fdca4a4b7b/content/images/size/w600/2026/02/4cff7069-5e30-4732-9d61-2e24087994f7_968x616.png)
Introduction Welcome to Week 25 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,