Author
Ansh Agrawal (page 3)
I help startups set up analytics, understand user behaviour, and gain actionable insights to drive product growth
Latest posts
VideoTap: Onboarding completion 28% to 80%, activation 7% to 19%
In short: Most VideoTap signups never reached the dashboard. We streamlined onboarding and improved how the product communicated its value. Onboarding completion went from 28% to 80%, and activation from 7% to 19%. About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands convert long-form videos into short-form clips, highlights, articles, and social-ready content in minutes. Because the product’s value is experienced only after use
· 2 min readStealth Startup: Increased Activation (+22%), and time spent on app (+2 mins)
In short: Users signed up but weren't getting far enough to see value. We increased the free plan usage limits so they could. Activation rose 22% and time spent in the app by 2 minutes. Challenge: Low Activation Due to Limited Early Value Although the product attracted new sign-ups, many users were not moving beyond initial onboarding. The activation rate was low, and user sessions were short, indicating that users did not experience enough value before being asked to upgrade. At a glance. C
· 1 min readPetcademy: Reduced SMS cost (-12%) with no decline in engagement
In short: Petcademy's SMS costs were high with little optimisation behind them. We removed the low-engagement messages and personalised the rest. SMS cost fell 12% with no decline in engagement. About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters, trainers, and pet parents to improve the overall wellbeing of animals. Their engagement strategy relies heavily on SMS campaigns, which deliver personalized training tips, reminders, and behav
· 1 min readGameTree: Improving Day 0 Activation (+5%)
In short: GameTree's Day 0 activation was low. We localised the first-use experience and debugged the errors breaking the early flow. Day 0 activation improved 5%. About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on shared interests. The product relies heavily on early user engagement, especially on Day 0, to create strong matches and foster long-term retention. This makes a smooth onboarding and
· 2 min readSama: Improving retention (+4%)
In short: Users weren't returning to Sama.io after their coaching sessions. We found what separated the ones who did and acted on it. Retention improved 4%. About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-1 coaching. Companies use Sama.io to help employees grow through structured coaching sessions, guided frameworks, and ongoing progress tracking. Long-term retention is critical for their business model, as ongoing
· 1 min readCRED: Improving PSR (+7%), reducing Cost (12%) and outage (93%)
In short: CRED's payment routing was leaking money on both success rate and cost, with no fast way to spot provider outages. We built a linear-programming routing engine plus a real-time outage-detection model. Payment success rate up 7%, cost down 12%, provider outages down 93% month over month. About CRED CRED is one of India’s leading FinTech platforms, offering credit card bill payments, rewards, and financial services to over 16 million members. With high transaction volumes and complex
· 3 min readForiio: Improving Activation (+8%) & Retention (6%)
In short: Foriio had both an activation and a retention problem. We added behaviour-driven email nudges and simplified the "Add Work" flow. Activation improved 8% and retention 6%. About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work beautifully. It enables users to build clean, professional portfolios, gain visibility, and attract clients or job opportunities. With thousands of creatives using the
· 3 min readCopyfy: Sign-up rate from 30% to 61% & unified data
In short: Copyfy had no reliable analytics and little insight into user behaviour. We designed a clean Mixpanel tracking setup and worked with their team to implement it. Sign-up rate improved 31%, on top of a unified view of their data. About Copyfy Copyfy is an AI-powered platform that helps users find a winning product and generate Shopify landing pages, product descriptions and digital assets in minutes. The product is designed for creators, founders, and small businesses that want to bui
· 3 min read
[Week 28] Learning Mixpanel: Computed Properties
Introduction Welcome to Week 28 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials, and more details about what I do. Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes? Pravix makes it simple to detect these issues and
· 4 min read
[Week 27] Learning Mixpanel: Bucket Customisation Types
Introduction Welcome to Week 27 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials, and more details about what I do. Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes? Pravix makes it simple to detect these issues and
· 4 min read
[Week 26] Learning Mixpanel: Mastering Attribution with Mixpanel
Introduction Welcome to Week 26 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials, and more details about what I do. Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes? Pravix makes it simple to detect these issues and
· 4 min read
[Week 25] Learning Mixpanel: Warehouse Connectors
Introduction Welcome to Week 25 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials, and more details about what I do. Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes? Pravix makes it simple to detect these issues and
· 4 min read