Datalyze blog - page 3

case-studies

VideoTap: Increased Activation (+12%) and Onboarding (52%)

In short: Most VideoTap signups never reached the dashboard. We streamlined onboarding and improved how the product communicated its value. Onboarding completion went from 28% to 80%, and activation from 7% to 19%. About VideoTap VideoTap is a powerful AI-driven video repurposing platform that helps creators, marketers, and brands

case-studies

Stealth Startup: Increased Activation (+22%), and time spent on app (+2 mins)

In short: Users signed up but weren't getting far enough to see value. We increased the free plan usage limits so they could. Activation rose 22% and time spent in the app by 2 minutes. Challenge: Low Activation Due to Limited Early Value Although the product attracted new

case-studies

Petcademy: Reduced SMS cost (-12%) with no decline in engagement

In short: Petcademy's SMS costs were high with little optimisation behind them. We removed the low-engagement messages and personalised the rest. SMS cost fell 12% with no decline in engagement. About Petcademy Petcademy is a digital pet-training and pet-care education platform that works with shelters,

case-studies

GameTree: Improving Day 0 Activation (+5%)

In short: GameTree's Day 0 activation was low. We localised the first-use experience and debugged the errors breaking the early flow. Day 0 activation improved 5%. About GameTree GameTree is a social discovery platform designed to help gamers find meaningful friendships, gaming partners, and communities based on

case-studies

Sama: Improving retention (+4%)

In short: Users weren't returning to Sama.io after their coaching sessions. We found what separated the ones who did and acted on it. Retention improved 4%. About Sama.io Sama.io is a B2B SaaS platform designed to improve employee performance by offering personalized, high-quality 1-

case-studies

CRED: Improving PSR (+7%), reducing Cost (12%) and outage (93%)

In short: CRED's payment routing was leaking money on both success rate and cost, with no fast way to spot provider outages. We built a linear-programming routing engine plus a real-time outage-detection model. Payment success rate up 7%, cost down 12%, provider outages down 93%

case-studies

Foriio: Improving Activation (+8%) & Retention (6%)

In short: Foriio had both an activation and a retention problem. We added behaviour-driven email nudges and simplified the "Add Work" flow. Activation improved 8% and retention 6%. About Foriio Foriio is a global portfolio platform that helps designers, illustrators, photographers, and creative professionals showcase their work

case-studies

Copyfy: Improving sign up rate (+31%) & unifying data

In short: Copyfy had no reliable analytics and little insight into user behaviour. We designed a clean Mixpanel tracking setup and worked with their team to implement it. Sign-up rate improved 31%, on top of a unified view of their data. About Copyfy Copyfy is an AI-powered platform

[Week 28] Learning Mixpanel: Computed Properties

Introduction Welcome to Week 28 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 27] Learning Mixpanel: Bucket Customisation Types

Introduction Welcome to Week 27 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 26] Learning Mixpanel: Mastering Attribution with Mixpanel

Introduction Welcome to Week 26 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,

[Week 25] Learning Mixpanel: Warehouse Connectors

Introduction Welcome to Week 25 of Learning Mixpanel. I’m Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials,