Author

Ansh Agrawal

I help startups set up analytics, understand user behaviour, and gain actionable insights to drive product growth

Learning Mixpanel

[Week 1] Learning Mixpanel: Introduction to Mixpanel

Introduction Welcome to Week 1 of Learning Mixpanel. I'm Ansh, a Mixpanel Certified Partner. I’ve had the privilege of working with 150+ startups, helping them set up their analytics infrastructure and gain actionable insights using Mixpanel. Curious about my work? Check out my website for case studies, testimonials, and more details about what I do. Tired of Mixpanel data going wrong - events missing, properties breaking, or random spikes? Pravix makes it simple to detect these issues and k

· 2 min read

Why It's Time to Switch from GA to Mixpanel

The short version: Most teams use Google Analytics because it's free, not because they chose it. Mixpanel is about as easy to set up, has a generous free tier and a startup plan, and answers the product questions GA can't — what a user did inside your product, and whether they came back. Let’s be honest: many people use Google Analytics (GA) simply because it’s free. If GA wasn’t free, how many would actually choose it over other options? When I speak with founders, I often hear these reasons

· 2 min read

Solving Retention Problems: A Strategic Framework

A three-step framework for retention: define what retention means for you, compare retained and churned cohorts, then turn the gaps into experiments.

· 3 min read

Let go of vanity metrics, and start focusing on actionable metrics

In my conversation with founders, I’ve noticed 9 out of 10 are fascinated by vanity metrics.

· 4 min read

5 Biggest Problems I See with Founders Trying to Be Data-Driven

In today’s world, making data- driven decisions is seen as the new norm. As much as I love the norm, I hate how most Founders get this wrong.

· 4 min read

The Mindset for Solving Complex Problem Statements

The short version: Five habits: be willing to throw out your approach and start again, know the difference between correlation and causation, build an exhaustive hypothesis chart before narrowing, challenge your own assumptions and your data points, and accept that it takes real time. Sitting with a problem statement for your product and getting no answers? We've all been there. It's frustrating because the data is not telling you anything. And, I’ve encountered this issue every time I’m worki

· 5 min read

Transforming analytics from a support function to a growth function at your organization

In majority organizations, analytics functions primarily as a support, reacting to the needs of other teams such as product development or customer support.

· 3 min read

Finding the AHA moment for your product

Learn the steps to identify the AHA moment, & how you can leverage it for product growth

· 3 min read

Lifecycle of a problem statement: Defining a good one, & the approach to solve it

Successfully leveraging analytics in product development hinges on effectively formulating problem statements and devising strategic approaches to tackle them.

· 3 min read

Three Levers to Optimize Product Experience for End Users

Creating a great product isn't just about innovative features; it's also about ensuring a seamless user experience.

· 3 min read

Overview of the Insights report

Mixpanel's Insights tab is a powerful tool for visualizing trends over time, distributions, frequency per user, etc.

· 4 min read

Developer’s guide to implementing Mixpanel (client-side)

Navigating Mixpanel implementation can be scary, especially when digging through extensive documentation and deciding what and how to track.

· 3 min read